“Over the last two years, River Oaks Properties has been developing more than 500,000 square feet of high-quality retail space through eight shopping center projects in East El Paso. The Reserve at Rich Beem’s completion is a major step to bringing walkable and vibrant Smart Growth design to this growing part of El Paso,” said River Oaks Properties Executive Chairman Jerry Rubin.

Located at the corner of Rich Beem Boulevard and North Zaragoza Road, The Reserve at Rich Beem, is a retail and restaurant destination that brings a walkable Smart Code-compliant mixed-use experience to El Paso’s fastest growing community for the first time.

“This project, along with others which have been completed or are nearing completion will add up to several thousand jobs being created by River Oaks Properties, all with no cost to the taxpayer. River Oaks is proud that we’ve made these projects happen with no city or county tax dollars to subsidize our developments,” said River Oaks Properties President Adam Frank.

More than two years in the making, property officials say that The Reserve at Rich Beem marries the best elements of a vibrant urban shopping experience with the convenience of ample parking and easy access from major roadways and nearby apartments and residences.

“The innovative shopping center provides patios with shade structures and awnings and walkability throughout the center,” property officials shared. “This brings with it an attractive area for gatherings, walking, shopping, dining and more to the surrounding multi-family residential areas.”

The shopping center will also include common areas between buildings for gatherings of people to enjoy the outdoor music throughout the shopping center, as well as walking paths with enhanced landscaping.

For more information about The Reserve at Rich Beem, click here