Cabela's Announces Opening Date of El Paso Store

SIDNEY, Neb. (July 12, 2017) – Today, Cabela’s announced plans to celebrate the official grand opening of its new El Paso, Texas store on Thursday, Sept. 14. A celebration featuring giveaways, family activities, guest appearances, and more fun-filled events will follow throughout the weekend.

The activities will begin Thursday morning with giveaways and live music from country-music artist and Cabela’s Ambassador Lucas Hoge. A ribbon cutting ceremony, hosted by Cabela’s executives, will begin at 9:45 a.m. and conclude in true Cabela’s fashion with the grand-opening ribbon being cut by an arrow shot from a bow by an employee of the store.

The excitement will continue throughout the weekend with interactive family activities, special appearances by Cabela’s pro staffers and ambassadors, product demonstrations, giveaways, vendor exhibits, and more. A complete schedule of events will be available on when finalized.

The 50,000-square-foot store is located at 6450 N. Desert Blvd. Building 10, joining the new West Towne Marketplace development located off Exit 8 of Interstate 10 near Paseo del Norte.

The store will offer customers an immersive outdoor experience with dozens of museum-quality taxidermy mounts and wildlife habitat displays, vintage outdoor photos and memorabilia, and a regionally specific theme.

Additionally, the store will include an archery and firearm tech room, indoor archery range, state-of-the-art digital firearm kiosk, and Bargain Cave, along with a product assortment specifically tailored for the region with locally relevant equipment.

Cabela’s has employed approximately 125 full-time, part-time and seasonal employees to staff the location, most coming from El Paso and the surrounding area. Throughout the year, the staff will utilize their outdoor passion and knowledge of the region to host educational seminars to offer customers tips and insights on outdoor products and activities.

Upon opening, the El Paso store will become seventh Cabela’s location in Texas, joining Fort Worth, Buda, Allen, Waco, Lubbock and League City.